I was completely blown away after the Disney close of park fireworks… Not because of the emotionally charged music, lights, and fireworks but because of the people passing afterwards with tears running down their faces… others talking about the chills all over their bodies.
This was crazy!! I turned to Coleen and told her how all these people have lost their mind… Disney has brained washed them all!
After that night we visited the other 3 Disney parks (Hollywood Studios, Epcot, & Animal Kingdom) plus Seaworld over the next 4 days. We then picked our favorite one to visit on our final day… Unanimously everyone decided the Magic Kingdom again!
THE MARKETING PERSPECTIVE
I love good marketing and customer experience! So while at Disney I watched and waited looking for the man behind the curtain pulling the strings. I interviewed the servers, workers, guests, and watched with eyes for the puppet masters hand at work.
Absolutely incredible the level of detail and care put into every attraction, interaction and experience. I would say that disney is 2nd to none when it comes to customer experience. Cast members (not called employees) are loyal to the Disney “magic” and fully embrace it. So many great details of their marketing and customer experience that I brought back to share with our team.
MARKETING “MAGIC” AT WORK!
My daughter was given a button to wear because it was her first time visiting the Magic Kingdom! It was orange and simply said “1st Visit”. However, this small button was a beacon to the cast members and fellow visitors to pay special attention to her.
On our last visit to the park there was an afternoon full production parade. All the Disney characters came out on floats, and walked down the main street waving at the massive crowds.
Gabriella was standing on the curb waving at the approaching entourage. That “1st Visit” button attracted an enormous amount of attention from not only the cast but the entire parade. The dancers would come over to her and let her participate but the climax was the moment that Mickey blew her a kiss!
okay… Deep breathe…
Her little face lit up and her eyes grew large, “Did you see that? Mickey just blew me a kiss!” I couldn’t control it and suddenly tears filled my eyes for certainly the “magic” had hit our family with full force!
Everyone was quick to remind me of the comment I made earlier about the crazy people in the park crying! So, I too am one of those crazy people in the park!
FINAL REFLECTION:
Disney is truly an out of world experience… and I’m a guy who hates big crowds!
